There were 'TVAM' letters coming out of the wall, a sunrise archway over the entrance into the forecourt, and a number of plastic egg-cups on the edge of the roof facing the Regent's Canal, which led to the nickname 'Eggcup House'.

In fact, during some of the earlier "live" MTV segments, based within the building, the very distinct former TV-am reception areas and non-studio space was used.

[3] In 2011, MTV Networks wanted to make changes to the building, primarily to remove some of the studios and replace them with modern office space.

The rear of the building, facing the Regent's Canal, was repainted grey rather than blue, but the structure and the eggcups remained in place.

[4] The courtyard between the prior studio and office sections was renovated and reorganised, including the installation of a green wall covering 3280 sq.