Breakthrough Breast Cancer

With Barry Gusterson of the Institute of Cancer Research, Freedman concluded that a new approach was needed to tackle that disease.

In November 2003, their "Campaigns & Advocacy Network" was formed when they merged with the UK Breast Cancer Coalition (UKBCC).

It asks women taking part to complete a comprehensive questionnaire about a wide range of health and lifestyle topics, and to have a blood sample taken, to then be followed up by investigators over the next 50 years.

The charity ran fundraising campaigns throughout the year, including Fashion Targets Breast Cancer, £1,000 Challenge, Pink Bake Off,[7][8] running events, treks and others.

[15][16] The website was the winner of the 2014 AMRC (Association of Medical Research Charities) Science Communication Awards for 'Communicating controversial topics'.