[3] Its declared "Action Plan" is "by 2050, everyone who develops breast cancer will live".

The merged charity is chaired by Jill Thompson, formerly a trustee of Breast Cancer Care, and the chief executive is Delyth Morgan, formerly chief executive of Breast Cancer Now.

The combined headquarters are at Breast Cancer Now offices at Aldgate, London.

[10] Breast Cancer Now's flagship fundraising event is their 'wear it pink' campaign.

This is one of the UK's biggest fundraising events having raised over £33 million since it launched in 2002.