Breck Shampoo

Advertising that "every woman is different," by the 1950s, the shampoo was available in three expressions, color-coded for easy identity:[1] In 1963, Breck was sold to Shulton Division of American Cyanamid, a chemical company based in New Jersey.

[5] Sheldon's early portraits for Breck were done in pastels, with a soft focus and halos of light and color surrounding them.

During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests.

Joanne DeLavan O'Donnell, also from Atlanta, was chosen as the 1988 Breck Girl.

In 1988, the then owner of the brand changed the name of the campaign spokesperson to The Breck Woman.