He is the founder of DeLeón Tequila, which he launched in 2009, and Virginia Black Whiskey, which he co-founded with Drake in 2016.
Hocking bought a distillery in Jalisco, Mexico and launched the brand in 2009.
[2] Hocking sold the brand to Diageo and Sean Combs in 2014 for an undisclosed amount.
[3] Hocking is the co-founder of Virginia Black Whiskey, a venture he launched with Drake in 2016.
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