Brent Austin Rivera (born January 9, 1998) is an American influencer and actor who first gained popularity on the now-defunct video hosting service Vine.

He did not want to be under a producer's oversight, so he started posting on social media platforms such as Instagram, Snapchat and the now-defunct Vine in his early teens.

[6] He also found a sizable fanbase on Instagram, where his conventionally attractive, teen idol–like features and pinup haircut helped him gain 600 thousand followers by 2015.

[6][8] Rivera's father, John, did not pay much attention to the time his son spent on social media until one day when they attended a local hockey game.

[8] Rivera is the co-founder and CEO of Amp Studios, a talent incubator and content group that in 2020 generated 10 billion social media views each month.