[1] Ulrich was born in Northport, New York,[2] and lives in Providence, Rhode Island.
[2] He is an Associate Professor of Photography at the Rhode Island School of Design.
[3] In 2001 in response to a national call for citizens to bolster the American economy through shopping, Ulrich began a project to document consumer culture.
This project, Copia, is a series of large scale photographs of shoppers, retail spaces, and displays of goods.
Ulrich works with a combination of 4×5 large format and medium format cameras,[4] and also incorporates found objects as sculpture, juxtaposed with his photographs on gallery walls.