[3] While at university, Wong launched his first company, FollowFormation, which Mashable called "the easiest way to follow the top Twitterers by subject matter or topic.

[8] Wong received the initial inspiration for Kiip on an airplane at age 19 as he observed his fellow passengers interacting with their iPads.

[10] Because he perceived that games are a "holy grail of achievement", Wong wanted to leverage key moments of achievement—such as level ups and high scores—with a targeted, relevant rewards program that enabled brands to reach consumers when they were most engaged.

[2][3][11] In July 2010, Wong teamed with his fellow former Digg employees Courtney Guertin and their mutual friend Amadeus Demarzi to found Kiip.

[15] The company established strategic partnerships with more than 40 major brands, including 1-800-Flowers, Amazon.com, American Apparel, Best Buy, Carl's Jr., Disney, Dr. Pepper, GNC, KY Jelly, Pepsi, Playboy, Popchips, Sephora, Victoria's Secret, and Vitamin Water.

[32] Wong is the author of The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success, a book that is "aimed at helping young people just starting their careers".