[2] The company created a chip that utilizes potato and corn products that are cooked at a high pressure and temperature.

[5] Forbes also reported that investors in the company included Ashton Kutcher, David Ortiz, Jillian Michaels, and Sean Combs.

[6] Popchips received widespread criticism for their May 2012 video ad campaign featuring actor Ashton Kutcher.

Kutcher's use of brown-face make up and a stereotypical Indian accent was deemed racially insensitive and offensive and received backlash from online viewers and members of the Indian-American community.

Since 2012, Perry featured in advertisements and also helped to launch her own flavour of Popchips, Katy's Kettle Corn.