In December 2016, the venue undertook a full rebranding in advance of the imminent commencement of Hull UK City of Culture 2017.

The rebrand, conceived and designed by Fred Marketing in Hull, changed the name back to Bridlington Spa and introduced a new multi-adaptive logo and a unified style for the building exteriors, interiors, website and printed media.

The extensive gardens and buildings opened on 27 July 1896, with the introduction of Herr Meyer Lutz's Grand Band and under the astute management of Henry Hague, proved to be an enormous success, with the Spa Theatre and the glass dome for ballroom dancing being the jewels in the crown.

The fire crew, led by Chief Captain Rennard, managed to save the famous glass dome adjoining the northern end of the theatre.

Plans were drawn up for a replacement by Messers Whittaker Bros and the New Spa Company, under the guidance of the architect, Mr W. S. Walker.

[3] After the Second World War the traditional holiday trade and entertainments continued but as the 1960s dawned, the motorcar, increased wealth and the package tour brought about changes.

The British seaside resort was changing again, the Spa moved away from weekly shows, and the theatre and dances in the hall, to a new broader entertainment base.

This Café bar is another space within the refurbished building with a huge window over Bridlington's South Bay and is a vantage point whatever the weather.

This is an Edwardian auditorium with a traditional theatre layout of stalls and circle seating provides an environment for music, dance and drama.

The interior, with restrained ornament in what was described as Italian Renaissance[7] style, consisted of a pit (with separate entrance) now seated and a single balcony, returned to the proscenium wall and divided into three areas: grand, upper and back circle.

The disused entrance on the Esplanade (dated 1907) is in three bays, modestly detailed in classical style with a segmental pediment over the centre.

The Royal Hall has hosted a number of prestigious events throughout the year including televised sports and major rock concerts.

[9] Details of the £20.5 million refurbishment include: This two-tier Edwardian theatre has been stripped back to the bone and rebuilt with 675 new seats, a strengthened structure and modern backstage facilities for moving scenery.

Unseen for years, having been blacked out, every pane of the Dome's arching, patterned, leaded glass canopy has been cleaned and restored to its original condition when it opened in 1932.

The Harbour Suite has large bay windows with extensive sea views, as well as modern technical requirements from laptops and projectors to Wi-Fi, AV and video links to other rooms.

[12] The Spa's reopening week ran from 31 May to 7 June 2008 and included a concert by rock band, The Pigeon Detectives, business events and an open day.

These tours are, in the main, guided by members of the senior management team to allow guests to ask any question and receive a reply immediately.

[13] The announcement was the culmination of over eighteen months planning and showcased a new adaptive design developed in conjunction with Fred Marketing in Hull.