There were over 70 towns and villages in the constituency, including the Lodge Moor and Skippingdale areas of Scunthorpe.

In the 2007 local elections the Conservatives won 12 of the Council seats in the constituency compared to 6 for Labour, 2 for the Liberal Democrats and 1 Independent.

[n 3] In 2010 Andrew Percy won the Brigg and Goole constituency for the first time at the 2010 general election, ending 13 years of representation by the Labour Party.

In the 2011 local elections the Conservatives made further progress, winning 3 seats from Labour and one from the Independents.

Incumbent MP Andrew Percy got re-elected with 71.3% of the vote, making it one of the safer Conservative seats in all of Britain in spite of having been held by Labour merely ten years before.