Toy Retailers Association

[1] The directorate is based remotely in Bodmin, Cornwall.

[2] It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK.

The press-only event used to be held at St Mary's Church in Marylebone, London.

The event is held on the first night of the UK Toy Fair at Olympia, London, each year in January.

The Toy of the Year awards began in 1965 and are presented annually at an awarding dinner held during the British International Toy Fair at Olympia in January.