[7] The official partnership was announced in April of 2020 by Zebersky along with Kelly Toys and their parent company, Alleghany Corporation.

This collaboration presented 12 Squishmallows plushies as collectible Happy Meal toys, including a special-edition Grimace design.

Squishmallows have also extended their line to include HugMees, Squish-Doos, Heroes, FlipAMallows, FuzzAMallows, Squisharoys, Squooshems, Squishville, Mystery Squad, Micromallows, and Stackables.

[23] Squishmallows were originally sold directly through the KellyToys website and later became available in retail locations through partnerships with stores such as Walgreens.

Squishmallows can now be found in many stores including Costco, Target, Walgreens, CVS, Kroger, Hot Topic, London Drugs, Five Below, GameStop, Walmart and Hamrick's and online retailers like Amazon and the official website.

“Regular” Squishmallows have an unlimited production quantity and will depict a standard tag on each design.

The average resell price for a Squishmallows depends on the size, condition, and rarity of the specific style.

Some limited edition or high-demand Squishmallows are sold by resellers and collectors for hundreds or thousands of dollars.

KellyToys introduced the limited edition stuffed animal on their website in 2020, where it sold out within two hours.

[27] Third-party websites like eBay host listings for Jack the Black Cat valued at nearly $2,000.

[28] Among the many Squishmallows that are sold, some of the most popular include Connor the Cow, Malcolm the Mushroom, Archie the Axolotl, Benny/Brina the Bigfoots, and Philippe the Frog.

In September 2023, it donated 10,000 limited edition "Star" Squishmallows to Make-A-Wish Foundation chapters in the U.S. and Canada.