Beyblade (Japanese: ベイブレード Beiburēdo) is a battling spinning top toyline and franchise developed by Takara Tomy.

Originally developed by Takara, it was first released in Japan in July 1999 along with a related manga series.

A player wins if their Beyblade knocks the opponent's out of the stadium, or spins for a longer period of time.

Like before, an accompanying manga series was adapted into an anime, produced by Tatsunoko Production and SynergySP.

An action-adventure film, Metal Fight Beyblade vs the Sun: Sol Blaze, the Scorching Hot Invader, premiered in 2010.

In 2002, Hasbro sold Beyblade toys internationally (under license from Takara) along with a coordinated country-by-country release of localized versions of the television show.

On July 12, 2008, Takara Tomy released Metal Fight: Beyblade, the second iteration of the toy.

However, due to the high variability of the custom designs, especially in the metal series, this is not a hard rule.

Hasbro produces stadiums with walls that are about 3.7 in (94 mm) tall and pockets that count as a ring-out instead.

Common features of a Bey Stadium include a circular shallow impression, which allows Attack Beyblades to move around quickly without accidentally knocking themselves out.

Select launchers have different levels of power depending on the gears inside of them paired with the user's own launch strength.

Launchers differ in size and shape, with some of them using Ripcords (long sticks of plastic with grips on the end and teeth on the sides to strike the gears of the launcher when pulled) and others using Strings (long strings with grips on the end that are connected to a gear that has a retracting mechanism to strike the gears of the launcher with slightly more power).

"[1] These toys are designed so that the top may separate if it has sustained enough hits, which creates a "burst" due to an unlocking mechanism and a spring in the performance tip.

The Burst System consists of 3 parts, the "Energy Layer", the "Forge Disc" that contains most of the weight, and the "Driver", which is the equivalent of the metal series "Performance Tip", that controls the behavior of the Beyblade.