British Eagle was a cycle manufacturer, initially based in Mochdre near Newtown, Powys, that previously closed in the mid-1990s.
A similarly named "British Eagle Cycle Company Limited" was registered in Peterborough on 11 July 1989 and dissolved on 29 June 2004.
[2] A touring frame, named Touristique, made from 531ST Reynolds steel with Shimano 500LX groupset including Biopace chainring appears the most remembered model.
[3] The 1989 catalogue lists seven mountain-bikes: Volcanic, Fireball, Shadow, Summit, Inferno, Fuego, Capri; one tourer, the Touristique, and a road bike, Competition.
ASDA were criticised by cycling[5] and mainstream press [6] for displaying the bike set up with the front forks reversed.