Its formation was part of an increasing trend in the 1970s and 1980s of a new cycling shops co-op movement across the United Kingdom.

[5] Early brands sold by the shop at this time included Specialized, Bicycle Chain, Marin and Kona.

[7] In 2010 police officers who asked the shop to fix their bikes, left multiple bills unpaid.

[10] The gentrification of Brixton in this era saw a rise in development, with the estate containing the Stockwell Road shop marked for demolition.

[13] With an increase of requests for bike building and repairs the shop changed its layout to double the size of the workshop.

[3] The shop has had a good representation of women, published author of Bicycle maintenance books Mel Allwood once being a member of staff and director of the co-op.

[22] The shop has bold iconic branding, utilising AC/DC inspired imagery for merchandising and bright yellow and black exterior signage.

[24][25] It has a strong focus on inclusion of Black cyclists, with the club jersey being in the Pan-African colours of red, green and gold.