Wholesale merchants from Vienna, Linz, Saxony, Hungary and Turkey attended the annual markets in Brno, i.e. from the same regions as today.

It is embodied in the corporate logo of Trade Fairs Brno Co. Lead architects of the pavilions were Josef Kalous and Jaroslav Valenta.

Tomáš G. Masaryk, the first President of Czechoslovakia, was the patron of the exhibition which commemorated the 10th anniversary[5] of the independent Czechoslovak state.

After such a great and successful demonstration, in all our enterprising and designing we should say: "Yes, this is how things should be done…", wrote Karel Čapek about the Exhibition of Contemporary Culture in the National Journal, May 1928.

Along with the elegant Villa Tugendhat, the most famous building from this period, designed by Ludwig Mies van der Rohe, the modernist architecture of the Brno Exhibition Centre manifested the new identity of Czechoslovak society with the spirit of modern ideas and technological progress.

The latest multi-functional hall P with 12,000 sqm, opened in June 2009, is the largest exhibition facility of its kind in Central Europe.

The MSV served as a business meeting point between "East and West", fostering technology transfer and information.

Besides trade shows and exhibitions, the centre is a venue for political summits, conventions, concerts, sporting events, corporate gatherings and presentations.