The store was open for approximately 16 months before failing, and the building is now the Denver laboratory for the medical testing company Quest Diagnostics.
Influenced by the high-flying 1980s, he envisioned Broadway Plaza as a high-end shopping destination, despite it being built in a working class and industrial neighborhood.
Reiver's company Realities, Inc. signed a contract to develop Printemps locations around the United States, the first being at Broadway Plaza.
Reiver's partner at Broadway Plaza, former Atlantic Richfield Co CEO Robert O. Anderson, played a major part in convincing Printemps to locate in Denver.
The Montgomery Ward building was torn down on February 14, 1993, and replaced by a development called Broadway Marketplace, a collection of big-box retailers, such as Kmart, Office Max, Sam's Club, and an Albertson's (now Safeway) grocery store.
[6] A signature sculpture named Articulated Wall by artist Herbert Bayer is located at the complex, bordering highway I-25.