It is about 1.5 miles (2.4 km) north of Stow-on-the-Wold, In the 2001 United Kingdom census, the parish had a population of 384.

[5] The church and churchyard contain tombs of the Chadwell family who owned Broadwell Manor from the 16th century.

As of 2025[update] the ward is represented on the Cotswold District Council by Conservative councillor David Cunningham.

Prior to Brexit in 2020, the area was part of the South West England constituency of the European Parliament.

[10][11] The proportion of residents who classified themselves as White was 99.2%, a figure higher than those for Cotswold (98.8%), the South West (97.7%) and England (90.9%).