Moreton-in-Marsh is a market town in the Evenlode Valley, within the Cotswolds district and Area of Outstanding Natural Beauty in Gloucestershire, England.

A settlement was built during the British Iron Age, just north-west of the town centre near the cricket ground.

The course can be traced through the county by the modern roads that tend to follow its course, although there are deviations such as south of the town where it crosses the hill into Stow-on-the-Wold.

Following the Norman conquest of Britain, the township was part of the monastic property held by Westminster Abbey in London.

[6] The Royalist cavalry was based in the town during the Civil War; in 1644, King Charles I of England stopped at the White Hart Royal in 1637 and granted a charter for the market.

The appointment of the vicar for Batsford with Moreton alternates between the Bishop of Gloucester and the Lord of the Manor at Batsford, currently Lord Dulverton, who, until the Second World War, exercised his right to collect a shilling (5 pence) a year for every shop window facing Moreton High Street.

According to one report, the town was in a suitable location for the "old coaching route from London to Worcester [and] thrived as a stopping place for stagecoaches, in particular The Redesdale Arms and The White Hart Royal.

[7] It was horse-drawn until 1859, when the section between Moreton and Shipston-on-Stour was converted to a branch line railway operated with steam locomotives.

The GWR withdrew passenger trains from the branch in 1929 and British Railways withdrew freight traffic and the last train, Driver Ted Hardiman, Fireman Ken Hughes and Guard Perry, and one paying passenger, Christopher Horne, ran on 2 May 1960.

Traffic to and from Long Marston uses the west end of the line and freight services are planned to re-use this route.

One woman is featured: Diana Hope Rowden, an agent of the Special Operations Executive who was killed in a concentration camp in 1944, had served previously at RAF Moreton-in-Marsh.

[15] Local bus services are operated predominantly by Stagecoach Midlands and Pulhams Coaches; key routes that serve the town lead to Stratford-upon-Avon, Bourton-on-the-Water and Cheltenham.

There are two supermarkets (Aldi and the Co-Operative), two general stores (Spar and Tesco Express), and a number of antique shops, bars, cafes, hotels, inns and restaurants located down the High Street and Stow Road.

The White Hart Royal, originally a seventeenth-century coaching inn, was occupied by King Charles I when he took shelter in the building following the Battle of Marston Moor (during the First English Civil War of 1644–1646) and supposedly left without paying his bill.

[21] The 300-year-old Black Bear Inn, on the eastern side of the High Street near the Curfew Tower, has enjoyed a long association with football.

An ex-professional footballer, landlord Jim Steele, was in the Southampton team that famously beat favourites Manchester United in the 1976 FA Cup Final.

Chelsea legend Peter Osgood, who was also in the winning Southampton side, was a great friend of Jim and often visited the Black Bear before he died in March 2006.