It is situated on the Wirral Peninsula, to the south of Bebington and to the north of Eastham.

Before local government reorganisation on 1 April 1974, it was part of the urban district of Bebington, within the county of Cheshire.

Bromborough Pool was developed from 1853–58 as a "model village" for the workers at the factory of Price's Patent Candle Company.

[1] The completed village comprised 142 houses with a church, school, institute, shop and library for Price's workforce.

It predates the nearby model village of Port Sunlight just to its north, started in the 1880s.