However, feature film-makers were the main directors and they couldn’t give a damn what a plate of soup looked like, or bread, or an egg, or any of the textural things that made that kind of advertising so outstanding.
[2] The company moved to new quarters at 59 North Wharf Road, a modern custom built production center, designed by Brooks and Fulford.
[2] In 1977 Martin McKeand, Managing Director since 1970, left to work in program television and was replaced by John Cigarini who then became a full partner.
[4] Directors working with BFCS included Bob Brooks, Len Fulford, Ross Cramer, Michael Seresin, Alan van Rijn, Bryan Loftus, Richard Sloggett, Godley & Creme, Derek Coutts, David Deveson Thom Higgins, David Ashwell, Barry Sonnenfeld, Jim Edwards, Rod Butcher, Gale Tattersall, Larry Williams and Leslie Libman.
[citation needed] • Author, Sam Delaney (2007) Get Smashed, The story of the men who made the adverts that changed our lives.