With studios in London, New York, Los Angeles and Milan, BFCS was one of the most successful commercial production companies of all time, winning the Palme d'Or at the Cannes Advertising Festival six times.
[1] Fulford also directed many of the iconic Guinness television commercials of the 1970s and 1980s,[1] along with other memorable spots like the Courage Best 'Rabbit Rabbit' commercial, and the iconic Simple skincare commercial in which robotic arms spray a pristine white lily with colouring and perfume.
The famous "Go to work on an egg"[3] television ad campaign which he directed earned him the nickname "the eggman" within the industry.
[citation needed] Len Fulford retired in 1995, and lived in East Anglia.
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