As a 2012-human biology textbook observes, "These claims of race-based taxonomy, including [Carleton] Coon's claims for homo-sapienation, have been discredited by paleontological and genomic research showing the antiquity of modern human origins, as well as the essential genomic African nature of all living human beings.
Irrespective of the actual biological differences amongst humans, and of the actual complexities of human skin coloration, people nonetheless self-identify as "brown" and identify other groups of people as "brown", using characteristics that include skin color, hair strength, language, and culture, in order to classify them.
This contrasts with Piet Uithalder, the fictional protagonist of the satirical column "Straatpraatjes" (whose actual author was never revealed but who is believed to have been Abdullah Abdurahman) that appeared in the Dutch-Afrikaans section of the newspaper APO between May 1909 and February 1922.
Thus a moreno or morena is a person with a "Moorish" phenotype, which is extremely ambiguous as it can mean "dark-haired people", but is also used as a euphemism for pardo, and even "black".
It concluded that "The high ancestral variability observed in Whites and Blacks suggests that each Brazilian has a singular and quite individual proportion of European, African and Amerindian ancestry in their mosaic genomes.
[19] Relating to brown identity, the popular usage of the term in Canada generally refers to individuals of South Asian and Middle Eastern ancestry.
[31] Brown pride first emerged among Mexican Americans in the United States alongside the Chicano and Black is Beautiful movement in the 1960s.
[31][32] In the United States, mainstream media has sometimes referenced brown as a racial classification that is a threat to white America and the idea of 'America' in general.