In 2009, Brown Brothers was asked to join Australian wine alliance Australia's First Families of Wine a multimillion-dollar venture to help resurrect the fortunes of the $6 billion industry highlighting the quality and diversity of Australian wine.

[1][2] The 12 member alliance includes Brown Brothers, Campbells, Taylors, DeBortoli, McWilliam’s, Tahbilk, Tyrell’s, Yalumba, D'Arenberg, Howard Park, Jim Barry and Henschke.

The main criteria are that the family-owned companies need to have a "landmark wine" in their portfolios listed under Langton’s Classification and/or 75% agreement by group that a wine is considered "iconic", must have the ability to do at least a 20-year vertical tasting, have a history going back a minimum of two generations, ownership of vineyards more than 50 years old and/or ownership of distinguished sites which exemplify the best of terroir, commitment to export and environmental best practice, appropriate cellar door experience, and be paid-up members of the Winemakers Federation of Australia.

[1][3][4] Brown Brothers is known for including uncommon and novel grape varieties in their product line,[5] including Cienna, Tarrango, and Mystique,[6] alongside classic grapes.

Brown Brothers has made wine from the following grape varieties over the years.