Brownstoner began as "a Brooklyn-based website"[1] and in 2017 added a printed edition.
It is currently owned by Schneps Communications, a local operator of other newspapers and digital publications.
[11] BlankSlate was founded by Kael Goodman as a digital marketing agency;[12] Brownstoner was a client.
[8][13][3] Brownstoner writes about the past and the present, and has covered topics including:[8] The site averages 15 to 20 posts per day on various local subjects of interest.
[4] Brownstoner founder Butler conceded that much of his eclectic material comes from tips.