After operating as a Scottish Citylink subcontractor, in 1988 a service to London commenced under the LondonLiner brand with a pair of Van Hool Alizée bodied Volvo B10Ms.

[1] LondonLiner was purchased by Scottish Citylink in 1990 with Bruce's continuing to operate the service.

[2] This lasted until 1997 when Scottish Citylink had to cease its cross border services as part of parent company National Express being awarded the ScotRail franchise.

This work has since expanded and today it operates the five longest journeys on the National Express network:[3][4] •920 Belfast/via Kilmarnock and Ayr Stranraer to London.

[7] In February 2015, Bruce's commenced operating a service from Edinburgh to Glasgow via the M8 motorway under the M8 CityXpress brand.