[1] Bruce Croxon co-founded Lavalife in 1987 with partners, Nick Paine, David Chamandy and Ed Lum.
In 2004, Croxon led the sale of the company for US$152.5 million to MemberWorks Inc.[2] Bruce Croxon was a Dragon on CBC's Dragons' Den from 2011 to 2013 alongside Canadian entrepreneurs Jim Treliving, Kevin O'Leary, Robert Herjavec, David Chilton and Arlene Dickinson.
The program showcased Canadian entrepreneurs' business pitches to a panel of venture capitalists ("Dragons") for financing and partnerships.
The show follows the most exciting international business news trends, offering expert analysis and advice to smaller Canadian companies looking to expand fast.
"The program promises to introduce viewers — traditional business leaders and investors — to the latest technologies from around the world as well as to Canadian tech entrepreneurs who are changing the way we live and work.