Bruce Mathieson is an Australian businessman, sometimes referred to as a 'billionaire pub baron'.
[4] As of 2022, Mathieson and his family collectively own 45% of all poker machines in the state of Victoria.
[7] In 2022 he retired from directing that group, being replaced by his son Bruce Mathieson Jnr.
Many of the venues owned by ALH Group controversially operate poker machines.
[8][9] As a result of the venture, Woolworths and Mathieson jointly became the largest pokies operators in Australia.