They made up the third generation of Nordstroms, who led company expansion and profitability until the 1990s, when they began to retire.
[6] From 1995 until 2000, Nordstrom sales decreased and the company executed a marketing campaign to modernize the brand that was not well received.
The stores began to slowly turn around as the Nordstroms moved the focus back to employees.
[10] Nordstrom and his wife Jeannie were active volunteers and donors to nonprofit and civic organizations in Seattle.
[4] As an alumnus of the University of Washington, Nordstrom stayed active in athletics and community affairs.
He was the chairman of the Tyee Board of Advisors and was a recipient of the Frank Orrico Award for "uncommon dedication" to the Department of Athletics in 1994.