Brut (cologne)

Brut (French pronunciation: [bʁyt]) is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever - except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by Sodalis USA (formerly High Ridge Brands Company); and in Australia, New Zealand and the Pacific Islands, where it is owned by Pharmacare Laboratories.

Motorcycling world champion Barry Sheene, athlete David Hemery, showjumper Harvey Smith and footballer Kevin Keegan, also appeared in the campaigns.

Another footballer, Paul Gascoigne, also starred in an advertising campaign, although he was later dropped amid domestic violence allegations made by his ex-wife.

In its 'tongue-in-cheek' advertisement, poking fun at more pretentious perfume adverts, Brut urged you to forget silk sheets, sexual prowess and gold nuggets, with the slogan "It just smells good - no messing about.

[9] In the film Over the Top, Sylvester Stallone picks up a tractor trailer of Brut in California before taking his son on an eastbound cross-country trip.