[4][5] Clayton, Caballero, and Hendrix had previously worked together in the landscaping industry, and they noticed that the demand for same-day lawncare was growing.

[1] In order to encourage brand loyalty, GreenPal began offering complimentary treats and customized notes for homeowners with pets.

[21] Nearby landscapers, known as "vendors" on the platform, are then able to bid on the job, based on the customers' description and Google Earth images of their yards.

[22][23] GreenPal screens vendors to ensure that they have commercial landscaping equipment and references, and requires them to register with a valid social security number and bank account.

[24] In addition to work such as lawnmowing and gardening, GreenPal's vendors also offer seasonal services such as snow removal.