Online outsourcing is the business process of contracting third-party providers, which can be overseas, to supply products or services which are delivered and paid for via the Internet.
In this case, online platforms can serve to simplify the process of attaining and assigning project based work.
[2] Homeshoring, as a variant of outsourcing, describes the location of third party services which are not undertaken by companies but by remote workers.
[4] Through online outsourcing a company can relieve itself of secondary tasks and concentrate on core issues, thus improving its efficiency.
Apart from letting go of a problematic cost and quality expectations, backsourcing can also be motivated by the desire to take advantage of new market opportunities.