[5] His blog, called "hysterically camp" by the Sydney Morning Herald,[6] is known for its "witty and often bitchy commentary.

[8] Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark.

[5] Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements.

[4][5][9] Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.

[10][11] In October 2020 at the height of the COVID-19 pandemic, Yambao grew an audience of 1 Million TikTok followers in a span of six months.