NewJeans began promoting the song on April 27, 2024, through the release of a music video on YouTube.
After debuting in 2022, South Korean girl group NewJeans had their international breakthrough in 2023 with the release of the single album OMG and their second extended play (EP), Get Up.
[1] In January 2023, NewJeans entered the Billboard Hot 100 for the first time with the singles "Ditto" and "OMG".
[1] In South Korea, "Ditto" became the most successful song of the year, topping the Circle Digital Chart for a record-breaking thirteen weeks,[2][3] receiving numerous accolades,[4] and introducing the breakbeat trend in the K-pop music industry.
[5] Released in July 2023, Get Up internationally established NewJeans as one of the most prominent music acts of the year,[6] becoming the group's first entry and number-one on the Billboard 200,[1] selling over two million copies,[4] and being named among the best albums of 2023 by several publications.