[4] Her role involved overseeing the planning and production of album artwork, costumes and music videos, as well as building the artist's brand identity through non-visual means.

[5] During her tenure at SM, she received attention for her innovative, experimental approach to art direction, which differed from the formulaic style used by first-generation K-pop idols.

[3][10] Min joined Hybe Corporation in 2019 as chief brand officer and oversaw the company's rebranding,[4] including the design of the new logo and the new work space in Yongsan.

Min shared in a statement, "Our label won't hesitate to accept new challenges and strive to create artist IP and content containing ADOR's unique philosophy.

[23][24] In response, Min issued a public statement rebutting the allegation, claiming that it would have been impossible for her to seize control of ADOR since Hybe owns 80% of the shares.

[25] Min claimed that she was asked to resign because of her complaints towards the creative similarities in artistic direction between NewJeans and Illit, a girl group that had debuted under Hybe's subsidiary label Belift Lab.

Min blamed Hybe chairman Bang Si-hyuk, who oversaw the production of Illit's debut, for failing to address the creative similarities between the two groups.

[31] Following the press conference, Korean public opinion reportedly sided in Min's favor, viewing her as a creator uninterested in politics that couldn't get her concerns and efforts to be recognized by Hybe.

[41] On May 30, the court upheld the injunction filed by Min, disallowing Hybe from exercising its voting rights to dismiss her as CEO,[42] stating that there was no actual implementation stage to gain full control of ADOR.

[45] Two weeks after the dismissal, the members of NewJeans made a public demand for HYBE to reinstate Min as the CEO of ADOR by September 25, in a live stream held on YouTube.

Her representatives claimed in a statement that Park and Cho "not only failed to fulfil their obligations but caused significant damage to NewJeans and ADOR by downplaying the group's achievements", while adding that they hope "appropriate criminal penalties are imposed".

In response Min filed a defamation case against two Dispatch reporters and two Hybe top executives, claiming that her private conversations had been used illegally in the article.

An investigation by Hybe concluded that the incidents did not constitute workplace or sexual harassment, however Min allegedly berated the female staff member with expletives for making the complaint and sided with the superior rather than the former employee, who resigned on March 21, 2024.