NewJeans Code in Busan

After the broadcast, several filming locations were crowded with fans, which led the Busan Tourism Organization to create two travel guides based on the series.

[3] It is the second collaboration between Busan and Hybe Corporation, the parent company of NewJeans' label ADOR, after BTS' Yet to Come concert held in the city on October 15, 2022.

[12] Several promotional videos showing behind-the-scenes and clips of the series were released by the Busan Tourism Organization on YouTube and TikTok.

[12] On October 26, 2022, journalist Yoo Ji-hye of Sports Dong-a reported that multiple filming locations, including Songdo Sky Park, Yeongdo Marine Adventure Park, Jeonpogonggu-gil, Cheongsapo Port, Dadaepo Sunset Fountain of Dreams and several of the shops where the members bought food, were crowded with fans completing missions and scanning QR codes.

[8] It was reported that interest in Jeonpogonggu-gil, Dadaepo Sunset Fountain of Dreams, and Myeongji-dong's grilled sea cucumbers had risen thanks to the series.