The Buckle, Inc. is an American fashion retailer selling clothing, footwear, and accessories for men, women, and children.

[3][4] Buckle markets brand name and private label apparel, including denim, other casual bottoms, tops and shirts, dresses and rompers, sportswear and athleisure, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories.

[5] Buckle began as a men's clothing store established in 1948 in Kearney, Nebraska.

The company began selling more casual men's clothing and by the early 1970s, Brass Buckle had developed into a denim-based store offering a wide selection of denim and shirts.

[citation needed] Buckle markets denim jeans, casual bottoms, fashion tops and shirts, dresses and rompers, active wear, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories.