In the film, Buddy is part of a campaign ("Catholicism Wow!")
Viewing the crucifix image as "wholly depressing", the Church, led by Cardinal Glick (George Carlin), decides to retire it, and creates Buddy Christ as a more uplifting image of Jesus Christ.
Buddy Christ was featured in a Phones4U advert, where a cartoon graphic depicting him was featured alongside a range of Android phones with the message "Miraculous deals on Samsung Galaxy Android phones".
The United Kingdom Advertising Standards Authority later issued a rebuke regarding the advert, saying "We considered that, although the ads were intended to be light-hearted and humorous, their depiction of Jesus winking and holding a thumbs-up sign, with the text 'miraculous' deals during Easter, the Christian Holy Week which celebrated Christ's resurrection, gave the impression that they were mocking and belittling core Christian beliefs.
"[3][4] The prop was used as a decoration in Smith's Red Bank, New Jersey, comics shop, Jay and Silent Bob's Secret Stash.