The original Jay and Silent Bob's Secret Stash began as a small comic book store in Red Bank, New Jersey called Comicology.
It was where Kevin Smith began purchasing his comics in approximately 1995-96, and as seen on the DVD for Chasing Amy, appears in the first deleted scene of that film.
He bought it for $30,000 USD,[1][3] using the money he earned from Clerks,[4] and took it over in January 1997, putting his friend and colleague Walt Flanagan, whom he characterizes as "our resident comics genius", in charge of running the store.
The store was repainted, filled with some film props, and its facade outfitted with a logo designed by Smith's friend Scott Mosier.
[1][3] at 35 Broad Street,[5] A change jar by the cash register has collected money for Operation Kindness, a local animal shelter championed by Smith's mother.
[1] A second Secret Stash in the Westwood area of Los Angeles was opened in September 2004 and was managed by long-time associate Bryan Johnson, who has appeared in Smith's films as Steve-Dave.