The name was derived from Latin and signified 'unconquerable, invincible, unbeatable, unvanquished' according to Buick Motor Division sales training materials.

According to Robin Moore's 1969 book The French Connection, "the 1960 Buick Invicta had a peculiarity in body construction conducive to the installations of...extraordinary, virtually detection-proof traps concealed within the fenders and undercarriage" that made it a popular model for international heroin smugglers.

The Wildcat featured most of the interior trim of the Invicta Custom, which included standard bucket seats and upgraded door panels.

[7] The Invicta nameplate was re-trademarked by Buick in 2004[citation needed], a concept car bearing that name was unveiled at the Beijing Auto Show on April 19, 2008.

[10] The concept was equipped with a 2.0-liter direct injection turbo engine rated at 250 horsepower (186 kW) and 220 pound-feet (298 N⋅m) mated with a 6-speed automatic transmission, MacPherson strut front and independent rear suspensions, four-wheel anti-lock disc brakes, 20 x 8.5 inch polished aluminum wheels with P245/40R20 tires.