It debuted at the North American International Auto Show on January 10, 2011, during a preview of Buick's then upcoming 2012 model.

The Verano's unibody construction uses galvanized steel for its front fenders, hood, roof and door panels and thermoplastic polyolefin (TPO) bumper covers.

[2] It incorporates acoustical laminated glass, triple door seals, a five-layer interior roof liner, sound absorbing mats, recycled denim insulation and specially manufactured 18-inch forged alloy wheels, which minimize road noise.

GM estimated acceleration from 0–60 mph (0–97 km/h) is 6.2 seconds, matching the number posted by the Buick Regal GS.

[12] For 2016, the Verano added a new Sport Touring Edition which included unique 18″ aluminum black pocket wheels and a rear lip spoiler.

The second generation Verano is sold exclusively in China,[13] leaving Buick without an entry-level sedan in the US market.

[14] The 2.0T model is equipped with the GM Ecotec 1.5-litre Turbo SIDI engine mated to the 7-speed DCG dual-clutch transmission.

The 15S model is equipped with the GM 1.5-litre SIDI inline-4 engine mated to the 6-speed DSS transmission, and the fuel consumption is 5.9 L/100 km (48 mpg‑imp; 40 mpg‑US).

[15][16] A performance GS variant based on the cancelled Opel Astra OPC debuted at the 2015 Guangzhou Auto Show on November 20, 2015, and went on sale in China at the end of the year.