[2] The Chinese name, 牛博网 (simplified), 牛博網 (traditional), which literally means "Bull Blog Net", appears to be a word play on the word "Blog", since Bull means strong and excellent in colloquial Chinese.
Bullog.cn started by inviting bloggers whom Luo Yonghao personally liked, who turned out to have a strong preference for liberal and scientific points of view.
[citation needed] On October 19, 2007, Bullog.cn was shut down, supposedly due to the 17th National Congress of the Chinese Communist Party.
[citation needed] In May 2008, after the Wenchuan earthquake, Luo started a fund raising campaign in Bullog.cn, and delivered the donations to the refugees with the Bullog team and other volunteers.
[citation needed] On January 9, 2009, Bullog.cn was shut down again, reportedly due to claims by the Chinese government that it hosted "harmful comments on current affairs".