His father is the party secretary of Helong county Luo Changzhen (Chinese: 罗昌珍).

[6] Luo pursued various business endeavors, including selling second-hand books and reselling smuggled cars.

Because of his humorous teaching style and often off-topic tangents, a few of his students filmed him and uploaded some of his lectures online.

On July 31, 2006, Luo launched Bullog.cn, citing dissatisfaction with the censorship of the major blog portals such as sina.com and sohu.com.

Some excerpts that satirized or criticized unreasonable situations and misdemeanors aroused sympathy among netizens, and spread rapidly over the Internet.