Locations feature a sit-down restaurant, complemented by arcade games, go-karts, bumper boats, mini golf, laser tag, a ropes course, a zip line, and small rides for children.

Similar to its competition, the restaurant offered a variety of electronic games and rides, food items, merchandise, and an animatronic show as its flagship attraction.

The Fantasy Fountain Show, a series of water and lighting effects set to popular music, served as an alternative attraction in the main showroom during intermissions for the animatronics.

The characters present in Call of the Wild would return for the restaurant's "Moosetronic" experiences (with the exception of Moonbeam), in addition to Dudley Do-Right, Boris Badenov, Natasha Fatale, Tooter Turtle, Hoppity Hooper, Tennessee Tuxedo, and Chumley.

Fred Hope, owner of The Only Animated Display & Design Company,[2] personally requested for the return of the original voice actors from the cartoons.

Of the voice talent involved, June Foray and Bill Scott reprised their roles as Rocky and Natasha, as well as Bullwinkle and Dudley Do-Right respectively.

Corey Burton provided voice lines for Snidely Whiplash, as Hans Conried also died from a heart attack just five months prior to the opening of Bullwinkle's.

To cut down on installation costs, several characters oversaw a slight decrease in mechanical movements, with Tennessee Tuxedo and Chumley being phased out from the show entirely.

A condensed animatronic show featuring Rocky, Bullwinkle, Boris, and Natasha (with one location even including Tooter Turtle and Hoppity Hooper as well) was constructed for these smaller integrations by AVG.

The project was spearheaded by Scott Wilson, who had been laid off by Showbiz Pizza Time, Inc. management in 1993, ending his tenure with the Chuck E. Cheese's franchise.

Massive renovations for 2024 are currently underway, including the addition of bowling lanes, laser tag, bumper cars, virtual reality, escape rooms, and more arcade games.

An incident where a mini swing ride tipped over, injuring 9 people occurred in 2001, shortly before the location was sold to Palace Entertainment and rebranded as Boomers' Long Island.

The Bullwinkle's animatronic characters (and some Northwoods decor) were acquired in June 2021 by private collectors, with each figure restored to an operational status after one year.