[1][2] The shop was filled with toys, stuffed animals, trinkets, hats, t-shirts, wristwatches, original animation cels, cartoon scripts, recordings of TV themes, and assorted souvenirs, all bearing the likenesses of Dudley Do-Right, Rocky & Bullwinkle, Peabody and Sherman, Hoppity Hooper, George of the Jungle, Tom Slick, Super Chicken, Boris & Natasha, Snidely Whiplash and the other famous, wacky creations of Jay Ward Studios.
[3] In front of Jay Ward Productions was a 15-foot (4.6 m) statue of Bullwinkle J. Moose holding Rocky the Flying Squirrel.
The statue was unveiled to the public at a kick-off party to commemorate "The Bullwinkle Show" joining NBC on September 20, 1961.
Following Jay Ward's departure, the statue gradually fell into a state of disrepair and, in July 2013, was taken to DreamWorks Animation to be restored.
In August 2019 the West Hollywood city council decided to permanently place the statue on a traffic island at Sunset and Holloway.