Bulmers

It is one of the biggest selling British bottled cider brands in the UK with a number of variants including Bulmers Original & Pear.

Fred and Percy Bulmer grew the apples at their family orchard at Credenhill in Herefordshire which would be later used to make the cider for which they became known.

From 1949 Magners withdrew from this partnership but retained rights to trade under the name HP Bulmer Ltd in Ireland.

[3] In 2003, the Hereford-based firm was bought for £278 million by Scottish & Newcastle (S&N) with the loss of some 200 jobs initially.

[5] Bulmers now only survives as a brand name and subsidiary of the Dutch Heineken group, with operations in Hereford scaled back to focus mainly on the production of cider.

During spring 2006, the company relaunched Bulmers Original in the UK, aimed at the "served over ice" market, which had grown in popularity over the past few years.

Bulmers Original is a 4.5% ABV cider, primarily sold in pint bottles (568 ml).

The black cherry flavour was discontinued the following year and replaced with "Wild Blueberry and Lime", number-coded as "No.

[10] By law, all cider produced in the UK must contain a minimum of 35% apple juice, but this can be imported concentrate.

In Summer 2010, a limited edition version was made, combining both apple and pear flavours in one and named 'Summer Blend'.