Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics.

[8] Bunchball received initial financing from Sunil Singh, the CEO of Informance International, and Payman Pouladdej, an angel investor.

[6][10] In 2007, NBC hired Bunchball to develop a community website called Dunder Mifflin Infinity for the popular comedy show, The Office.

[18] It gives users a set of missions to complete, each of which exposes them to a critical piece of functionality within the Jive platform.

[20] Using the Nitro platform, businesses can employ gamification techniques, like completing missions and earning rewards, to engage users with IBM Connections.

[20] In 2007, 40,000 people generated more than 1 million page views on Dunder Mifflin Infinity, a separate NBC Universal website which Bunchball developed.