[3] The party was initially a rival of Mirko Bajić's Alliance of Bačka Bunjevci (SBB), whose recruitment tactics Francišković criticized in 2010.
The coalition's list fell below the threshold for representation in the Subotica assembly; in the aftermath of the campaign, the party announced changes to its leadership.
The "Citizens of Serbia" coalition intended to field its own electoral list in the 2016 Serbian parliamentary election but ultimately did not do so.
[12] In the 2020 Serbian local elections, BGS formed an electoral alliance in Subotica with its former rival, Bajić's SBB.
Božidar Delić, the leader of the There's no Going Back – Serbia Is Behind political movement, appeared in the lead position on the alliance's electoral list; formally, his endorsement was from BGS.