Initial discussions with its original Israeli franchise owner Yair Hasson were unsuccessful, and it finally secured re-entrance to the country by entering into a deal with a French company.
[1] Burger King first entered Israel in 1993,[2] under the ownership of Yair Hasson, Meshulam Riklis and Kamor Motors.
Burger King Israel was purchased by Orgad Holdings after declaring bankruptcy in 2005, the locations remained open.
[8] In July 2013 it was announced that Burger King was attempting to return to the Israeli market, three years after the dissolution of its franchise in the country.
Discussions for a new franchise owner included Yair Hasson, Burger King's former franchisee in Israel.
In June 2015, a group of investors, including Pierre Besnainou, obtained the Israeli franchise for the brand.
During the Jewish festival of Hanukkah, Jews traditionally indulge in eating oily and fried foods—such as sufganiyot (Hebrew: סופגניות), an Israeli round jelly doughnut—in connection to the miracle of the cruse of oil.
In 2016, Burger King Israel introduced their "SufganiKing" (Hebrew: סופגניקינג): a Whopper with two sufganiyot in place of the bun.
Burger King Israel's chief executive officer, Steve Benchimol, said of the SufganiKing, "This matching of two popular Israeli food items was inevitable for us.
[17] In the middle of 1999, a geopolitical dispute with the global Islamic community and Jewish groups in the United States and Israel arose over an Israeli franchisee opening stores in the West Bank.